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It go without saying that fewK - popgirl groups have attained the same stratospheric success asNewJeans . Starting with their 2022 debut , " Attention,“NewJeans have carve a singular space out for themselveswith slick production , infectious choreography , and a nerveless , fresh , above - all - novel approach shot to songwriting . Countless K - pop buff can think of the belief of crust whenNew Jeansdropped in 2022 , an EP abound with an effortless Y2 K R&B esthesia of idols beyond their year .
Since then , NewJeans have build up quite a repute , cumulate countless iconic public presentation and a full discography of memorable retort . Fans of the group are well cognisant , though , that everything has n’t been fluent navigation throughout 2024 . What , incisively , is the deal with NewJeans , and what direction can buff expect from the radical in 2025 ?
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NewJeans Drama Explained: Where Things Currently Stand For K-Pop’s Fifth Gen Legends
NewJeans' Producer Stirred The Pot Back In April 2024
HYBE Corporation has grown to deal quad with the other three dominant K - pop recording label today ( SM Entertainment , JYP Entertainment , and YG Entertainment ) , working with a federalise structure of sub - label . One such label , ADOR , launched in 2021.Min Hee - Jin is a name to remember here : a braggart - shot in K - pop who once served as originative director at SM , guiding the indistinguishability ofmassive K - pop groupslike girlfriend ' Generation , Shinee , and Exo . Min Hee - Jin cobalt - found ADOR and was appointed CEO upon its launching , and she oversaw the development of NewJeans — ADOR ’s first young lady group — as their executive producer .
NewJeans ' ethnical wallop on K - pop isprofound and hard to amplify . Then comes 2024 : Belift Lab , another HYBE recording label , debuts ILLIT , a chemical group assembled throughK - pop survival showR U Next?Min Hee - Jin perceive ILLIT ’s stigmatisation as an intentional sweat to " steal NewJeans ' skag , " so to speak , and voices her care . The populace is deplume in when HYBE announces an audit of ADOR for an apparent takeover endeavour , which ADOR ( and , by placeholder , Hee - Jin ) deny .
The following solar day , HYBE would request Min Hee - Jin to step down , alleging sufficient grounds had been discover in the audited account . Min Hee - Jin responded with a press group discussion where she affirmed her innocence and claimed much of HYBE ’s grounds had been take out of context . While the treatment so far had centered on ILLIT , Min Hee - Jin brought other groups into the bend andclaimed that NewJeans had been purposely ignored and isolate even before ILLIT ’s introduction .
Notably , Min Hee - Jin would say thatNewJeans had been pushed aside to focus on promoting Le Sserafim ; several months later , HYBE interior reports would be release which would seem to avow this , in addition to let out an overall mood of cutthroat competition between the company ’s groups . This fierce contention extended beyond HYBE to even include SM ’s aespa ; many K - pop fans have perceived the mentions of these groups to be unprofessional and rude .
moreover , Hanni would say in a September live - flow that another HYBE chemical group had been instruct to ignore NewJeans members . Hanni would affirm this afterwards whenshe went to testify at a sense of hearing before the National Assembly . She would be the only NewJeans member to do so .
This added fuel to the fire for something NewJeans fan had already noticed : other HYBE chemical group like ILLIT and Le Sserafim would on a regular basis do things together on social metier , but NewJeans were seldom included .
That ’s not to say that the other members of NewJeans are neutral as to the interrogative of Min Hee - Jin ’s character at ADOR and their overall discussion as a group by HYBE . Making a ( very ) prospicient floor myopic , a very public sound conflict over Min Hee - Jin ’s position as ADOR ’s CEO and NewJeans ' manufacturer ensued . Before and throughout the summons , NewJeans lavish Min Hee - Jin with praise and repeatedly affirm her necessity to NewJeans ' image and identity element .
The long and , for fans of the group , stressful saga would culminate inMin Hee - Jin ’s final termination as the CEO of ADOR.NewJeans watch case by attempt to terminate their seven - yr contract bridge with HYBE . HYBE , of grade , has pushed back against this , and in December litigate to certify that NewJeans would keep undecomposed on their contract . Nonetheless , NewJeans have decide to conform to Min Hee - Jin by , now rebranding in rescript to keep off likely copyright yield .
NewJeans Are Relaunching As NJZ: What We Can Expect
NewJeans Have A Fresh New Look And Name, But What Does That Mean For Them?
After a bit of purgatory , NewJeans rebranded under the name NJZ . The group has so far free one I on an independent YouTube account , but as of right now , NJZ has n’t agreed to deals with any labels ( though there ’s speculation that they may connect BANA , who have play a important part in the group ' songs in the past tense ) . Meanwhile , HYBE has pursue legal action mechanism against the girls ' attempts to wear out their contract , argue that NJZ itself is legally still NewJeans and that NewJeans are still beholden to their obligations under HYBE .
NJZ has provided fans with the outlook ofa new undivided at the CompexCon in Hong Kong come late March . What the future holds for the girl radical afterward is anybody ’s guess , but it ’s critically important to the manufacture . The drama around NewJeans / NJZ marks the first time that a radical of such earth - shatter popularity has actionably take mistreatment and shady business organisation practices , move so far as to terminate their contracts early . The long - term ramifications of the ongoing court trials will be a major determining component in how , if at all , K - popgroups in the foreseeable future advance grievances .
