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speak withVariety , Sarandos addresses the streaming strategies of competitors like Amazon , Apple , and Disney . In the interview , Sarandos was necessitate to speak about several different streaming services and to what extent he saw them as contender to Netflix . He say thathe does not see Prime Video as a real competitorto Netflix when it comes to boob tube and movie output . He boasted Netflix ’s " investment in personalization " and writing style diversity as one of the key elements of its content . Check out the full audience exchange below :
Variety : When your suppliers , like Disney , became your contender and started launching their own cyclosis services , specially in the early days of the pandemic , were you implicated they ’d get up ?
Sarandos : I felt a sight more comfortable that we would do better at this than they would . Our vantage isthe investment we ’ve made in personalization . We are not a one - genre recording label . If you get laid documentary , Netflix is the doc home . If you bonk drama , it ’s the play planetary house . As long as we have the ability to do that , we ’re going to be fine .
mixed bag : permit ’s talk about some of the other banner . The last clock time you were on our cover , back in 2017 , you talked about how you did n’t understand Amazon ’s original content scheme .
Sarandos : This is just me as an observer . sport has been very effective . And I do n’t know if that ’s their entire scheme .
multifariousness : Do you see them competing with Netflix when it make out to movies or telly production ?
Sarandos : I do n’t . It ’s hard for me to say . I do n’t know what their long - term plans are . They ’ve been stream on the nose as long as we have . They ’ve been make original content precisely as long as we have .
mixture : What about Apple ?
Sarandos : I do n’t translate it beyond a selling play , but they ’re really smart people . Maybe they see something we do n’t .
variety show : You have long admire HBO as a witness . What did you think when they drop the “ HBO ” from “ HBO Max ” and went with “ Max ” as the name of their streaming service ?
Sarandos : It was a surprise ! We would always watch what HBO was doing , and at one point they had HBO , HBO Go , HBO Now and HBO Max . And I said , “ When they ’re serious , all those names will go away , and it ’ll just be HBO . ” I would have never suppose HBO would have die aside . They put all that effort into one matter that they can tell the consumer — it should be HBO .
What This Means For Netflix
Smaller Streaming Services Also Boast Significant Shows
While Sarandos is not totally dismissive of all of his fellow streamers ' strategy , he does seem to happen Netflix superiorin every way . Even when presenting himself with the knowledge that Prime Video has " been get original content just as long as " Netflix has , he still answer with the damaging when asked whether the waft was a challenger . For Apple , he move so far as to say that he does n’t " infer it beyond a marketing gaming . " He leave " it " vague here , but it could refer to the entire streaming service .
From classic like suit and Seinfeld to twisting sci - fi like Stranger Things , the best shows on Netflix have something for everyone .
The interview notablyomits some other up - and - coming streaming internet . Paramount+ has only been around since March 2021 , for instance , but its executive have prided themselves on creating high - quality depicted object . Leaning specially intoTaylor Sheridan show , Paramount+ has bring forth well - survey and star - dot labor such asLioness , Tulsa King , Mayor of Kingstown , andLandman . The web may not have the kind of tenure to contend with Netflix yet , but it for certain has a serious caterpillar track record thus far .
Our Take On Ted Sarandos' Netflix Perspective
Netflix’s Content Volume Is Impressive
Sarandos is sure correct about Netflix ’s genre breadth . With late successful projection including everything fromAmerican Murder : Gabby PetitoandCarry - OntoNobody want This , Netflix has certainly produced a tonally diverse set of contentedness that can appeal to multiple dissimilar types of audiences . As evidenced by a chart in a recent RT analysis fromPuck , Netflix is also responsible for much high volumes of content , at least movie - wise , than some of its competitors . While Sarandos may be bold in his financial statement , his thoughts onNetflix ’s dominance do fare from a home of truth .
author : miscellany
